Building and ethical organization procedure and characteristics the Essay

Building and ethical organization procedure and characteristics the case of Medicare Services Ltd - Essay Example The organization has been divided into two major parts, the Human Needs section and the Medical Needs section. The first one refers exclusively to the provision of psychological support in various cases including mental illnesses of temporary or permanent character. The above support is provided without a differentiation between the mental illnesses that have a genetic cause and those that have been developed gradually or by accident after a severe psychological pressure. As for the pure Medical department, this can handle all types of medical problems even severe injuries. The reason for such an extended area of activity is that the institute’s human resources department decided to include a multi – skills element when deciding the structure, the roles and the knowledge of the organizational workforce. The only problem seems to be the absence of sufficient space for a long-term ‘residence’ of patients. At the moment, in both departments only a short term residence is available, however, there is a plan for the extension of the institute’s space through the‘re-construction’ of a near-by building which is also included in the institute’s property.

Short History on Cyber Space Essay Example for Free

Short History on Cyber Space Essay The Internet has been designed as a ‘pool of endless information’ for anyone who has access. With its introduction in the mid 1990’s, it has vastly changed the way we do business, obtain all kinds of data and the way we communicate in the world today. With its sheer potential, we have created the most powerful tool of our modern day technology. In a series of memos that were first written in 1962, by an MIT expert of the name of J. C.R Licklider, he had envisioned a type of ‘network’ in which a set of computers were globally interconnected in sharing information and anyone could access data from anyone of these terminals (Leiner, Cerf, Kahn Clark, 1962-1974). The Internet society believe that the Internet should be used by everyone freely, meaning that the number one objective is to promote the development, security and stability of the World Wide Web. Malicious attacks such as viruses, spams, spyware and other viscous attacks on hardware and software have become well known wide spread through the web. These attacks often result in irreparable damage and abuse the very freedom the Internet principles were based on (Internet security, 2012). Many aspects of our lives include the electronic transferring of data through some means of electronic devices such as cell phones, computers and other mobile devices such as emails and text messaging. Everything from traffic signals, car technology and airport/airplane navigation has been linked to the usage of transferring vital information via the web and through other communication channels. Government data such as birth records, social security documentation and tax records also need to be protect ed. This information is very confidential and establishes the identity of millions of people in the world today. What exactly is cyber security? In its broadest definition, it is the protection of information and computer systems in we rely on, whether at work or at school. Information is crucial and it may not be altered incorrectly. It should only be shared with the appropriate users and intentional parties. There are, of course, many different levels of security. The information must only be accessible to those who need it and have been intended to see it, for example, medical records. They should have a different level of security and only be made available to those who need this information such as the appropriate doctors, hospitals, insurance companies and other medical staff. These records need to be well protected to prevent anyone from making unauthorized changes resulting in harmful activities. Cyber security is becoming increasingly more important, because every day, new attack methods are being launched and thousands of web pages are discovered continuously in the involvement of illegal data breaches. Several examples of types of ‘electronic infections’ include ‘Denial-of-Service’, which includes the actual shut-down of many legitimate websites and denies access to its existing user base, rendering many users unable to access important information. Another type of malicious attacks is ‘Malworms’ or ‘Trojan Horses’; these are viruses spread by email and instant messaging, sometimes unaware by the user. They may be downloaded simply by visiting the wrong websites. ‘Botnets or Zombies’ use several computers to launch the attack and steal information across a spread of terminals, copying the ‘evil software’ from one device to the next. Social network attacks are also on the rise and sometimes a link may be posted to steal personal information or download a virus hidden by the attacker. User’s inherent trust in posting vital information for their friends is what causes these social networks to be prime targets for the attackers (Internet security, 2012). Today, 70% of large companies rank viruses and hacking ahead of fraud and physical break-ins as their greatest threat. The importance of protecting vital electronic data is more important today than it has ever been. Whether it is the stealing of information, the planting of malicious malware or simply the intention to ‘search and destroy’, hackers have become the nation’s number one threat in creating immense damage to businesses of all sizes and can severely impact a company’s integrity or capability to perform at its peak potential. IT security has now been placed very high on the risk management agenda of any major corporation (â€Å"Why cyber security, 2010). There are several examples of attacks on computers to obtain private information. One of many examples involves a 20 year old kid, by the name of Christopher Maxwell who created a 50,000 computer zombie network that caused approximately $135,000 in damage by infecting a Seattle hospital and various military locations. The attack shut down not only the finance departments, but also attacked computers in the hospital’s intensive care unit, seriously compromising many patients welfare (OBrien, 2007). With the high demands of IT versatility, companies are more and more in need of more flexible hardware and software to cater to the ever growing demands of data transfer and information storage capabilities. The technology is becoming more advanced and creates endless opportunities for today’s businesses however this also creates more opportunity for cyber criminals to launch attacks and become more proficient in succeeding with new ‘gateways’ to cause great harm or steal valuable data. A new recent trend in stealing data is when traveling employees use these so called ‘hot-spots’ to obtain internet access. Clever hijackers have found ways to throw up ‘splash pages’. These splash pages track user data, credit card details used to pay for the wireless service and other information that may be used to harm the employee and/or the company the person works for. This also applies to home networks. Usually, individuals do not invest into the same type of security that companies may do, making these home networks viable for attacks. This is very crucial, because the home computer can become infected with vicious malware and introduced into the workplace or vital information can be stolen that is confidential to the company (â€Å"Why cyber security, 2010). It is now known that the Secret service maintains its own Electronic Crimes Task Force (ECTFs), which focus on identifying and locating cyber criminals involved in all types of criminal activity such as bank fraud, sensitive data breaches and other cyber related issues. The DHS (Department of Homeland Security) prevented the potential losses of nearly $1.5 Billion through cyber crime and brought charges against 72 individual cyber criminals for their direct or indirect participation of wide-spreading the use of children pornography (â€Å"Combat cyber crime,n.d.). In most recent news, President Obama is considering issuing an executive order that would require the DHS to prepare a set of guidelines and rules in the combat against cyber criminal activity. In April of 2012 (this year) the Cyber Intelligence Sharing and Protection Act (CISPA) was introduced into the House of Representatives, but failed to pass the Senate due to privacy issues, shows how serious Americans are on creating a plan of attack. Even though CISPA was not passed, the executive order that would be issued would not surpass the privacy issues that were the reason for CISPA not passing the Senate’s approval. The reason the CISPA bill did not pass is that several privacy advocacy groups oppsed the bill strongly because it would have allowed private companies to sell or exchange user data with the federal government for critical cyber security information (Koebler, 2012). Cyber security is the processes and practices designed to protect programs, networks and computers (and other devices) from malicious attacks and unsupervised access. It represents the body of technologies to understand and fight back in the event of unlawful damage and unnecessary harm (cybersecurity, 2010). The conclusion is to do our best to try and prevent as much cyber criminal activity as possible. There a few things that companies and individuals can do. Stop. Think. Connect. These basic rules and guidelines have been measured by the industry and several help factors have been evaluated. The first of many basic rules is to keep your firewall and security software (ani-virus programs) up-to-date. Computer viruses and hackers are like any other common flu virus, they evolve and become stronger with each step in their evolutionary path. Constantly changing your passwords on your devices/software is also recommended. On average (at a minimum) these passwords should be changed at least once every three months. The second recommendation is to shop online with the utmost care. Make sure you are on a HTTPS (Hypertext Transfer Protocol Secure) website when submitting personal information such as credit card numbers and bank account records or transactions. Another is laptop security. If a laptop is stolen, make sure you have the proper software installed. There is tracking software available to pinpoint where you laptop is and there is also software available that can remotely access your computer’s files, erase them on the stolen device, and then place them in a secure data center for recovery. Another important tip is to avoid spam and scams. Questions every email of which the origin you do not know or trust, because simply by opening the wrong email can one access a virus or other harmful software. Social networking has become huge and it is also a great tool to obtain and research valuable information. It is highly recommended that not all data be put out there for one to see. This information is sometimes easily accessible to the wrong individuals. Also, don’t just open any attachments or click on any suspicious links. Download with caution, because the Internet has a lot of harmful software out there that can cause serious damage to either your hardware or data files (and software). References cybersecurity. (2010, December). Retrieved from http://whatis.techtarget.com/definition/cybersecurity Combat cyber crime. (n.d.). Retrieved from http://www.dhs.gov/combat-cyber-crime Internet security. (2012). Retrieved from http://www.internetsociety.org/what-we-do/issues/security?gclid=CNydtKjAr7ICFYSo4AodvnIA0g Koebler, J. (2012, September 11). Obama may use executive order to advance cybersecurity policies. Retrieved from http://www.usnews.com/news/articles/2012/09/11/obama-may-use-executive-order-to-advance-cybersecurity-policies Leiner, B., Cerf, V., Kahn, R., Clark, D. (1962-1974). Brief history of the internet. Retrieved from http://www.internetsociety.org/internet/internet-51/history-internet/brief-history-internet OBrien, R. (2007, January 22). Cyber crimes impact on

Advantages and Disadvantages of Biological Control

Advantages and Disadvantages of Biological Control Summary Following numerous discussions of the risks associated with biological control, (see Howarth, 1991; Simberloff Stiling 1996; Thomas Willis 1998) literature was reviewed in order to investigate whether biological control was an environmentally friendly or a risky business. Although a lack of firm evidence suggests that risks may be perceived rather than real, the release of the biological control agent Harmonia axyridis by countries lacking in regulation has severely damaged biological controls reputation and ecosystems all over Europe. Biological control is the most sustainable, cost efficient and natural method of pest management and therefore it should be used to its full potential. Harmonized regulation is required to improve biological controls reputation by preventing the release of risky agents in the future. Regulation should facilitate rather than restrict the use of biological control below its potential. Regulation should be specifically designed for biological control an d should enforce the use of an environmental risk assessment (ERA). Scientifically based methodologies are required to ensure an efficient ERA is conducted for potential biological control agents. An efficient ERA should identify unsuitable agents as early as possible to reduce cost and time requirements. This will allow the continued growth of the biological control industry. Biological control should be utilised as part of Integrated Pest Management to ensure the most efficient control of each pest. Introduction and objectives Insects are the foundations of ecosystems, vectors of disease and agricultural pests around the world (Gassmann et al. 2009). Table 1 shows that as agricultural pests, insects cause economic losses of billions every year. The economic damage caused by insect pests (see Table 1) and the increased consumer demand for blemish free produce has led to the utilisation of different approaches to pest management (Castle et al. 2009). For example, modern pesticides have been used since their development in the 1940s and it has recently been estimated that 8000 metric tons of insecticide (FAO, 2009) are used around the world at an approximate cost of $40 billion every year (Akhabuhaya et al. 2003). The advantages of pesticide use include the short time between application and effect, the eradication of the pest in the area of application and the predictability of success (Bale et al. 2008). The speed and assumed efficiency of pesticides led to their great popularity up to the 1970s when concerns arose about their effects on health and the environmental (see Table 2). The rise in public concern and increased evidence of the negative effects of pesticides (see Table 2) led to the reduction of their use in the 1970s (Chiu Blair, 2009). Pesticides associated with the more serious risks were made illegal, such as DDT in 1984 (Attaran Maharaj, 2000). The great reduction in pesticide use over the last 50 years has allowed other pest management techniques, such as biological control, to be further developed and utilised (Suckling Brockerhoff, 2010). Biological control has received great support due to its natural mechanisms. For example, van Lenteren (2005) estimates that 95% of native insects are already controlled through natural biological control. In addition, a continuous increase in international trade and travel has led to increased insect dispersal between countries (Waage Mumford, 2008). For example, 62,000 pests were reported following an Animal and Plant Health Inspection Service (APHIS) studycarried out on airplane and boat passengers in the USA (Dunn, 1999). Also, there has been a recent increase in the number of crops grown in glasshouses across Europe. Glasshouse conditions are much more suited to invasive insects, so this has allowed increased establishment (Hunt et al. 2008). The movement to reduce pesticide use, popularity of natural control, increased levels of insect invasions and the use of glasshouses to grow crops greatly increased the demand for biological control in the 1980s (Sheppard et al. 2003). Biological control is the use of living organisms to actively reduce the population density of a pest species. A biological control scheme is deemed a success if the pest population densities are lowered to the extent that they are no longer considered an economic or environmental threat (van Klinken Raghu, 2006). Biological control can be further classified as classical, augmentative (inundative) or conservation. Classical biological control is the permanent reduction in the population of an exotic pest species through introduction of its exotic natural enemy. The introduced control agent is required to establish as it is meant for self sustaining control of the pest (Eilenberg et al. 2001). A classical biological control scheme that has reached great success is the use of Rodolia cardinalis against the invasive scale insect Icerya purchasi. Following its accidental introduction into California, I. purchasi was threatening to ruin the Californian citrus industry. R. cardinalis was selected as a monophagous natural enemy and 128 individuals were introduced to California. Populations of I. purchasi were controlled within a year (Frank McCoy, 2007). Classical biological control schemes that only reached partial success, i.e. pest population densities were reduced but the agent did not fully est ablish, led to the development and use of augmentative biological control. Augmentative biological control is the release of natural enemies in an inundative or seasonal inoculative manner (van Lenteren, 2005). Inundative biological control is the mass release of biological control agents to quickly reduce a pest population density (Eilenberg et al. 2001). Inundative control agents are not meant to establish so agents may require reintroduction. An example of this is the mass release of the parasitoid Trichogramma brassicae to control the European corn borer (Ostrinia nubilalis) (Bigler, 1986). Seasonal inoculative biological control is the release of a natural enemy species with the aim that they will reproduce, survive and control pests throughout a crops growing season (van Lenteren Woets, 1988). Conservation biological control is the alteration of the environment towards one more suited to the pests natural enemy. For example, the provision of extra host plants (Anethum graveolens and Coriandrum sativum) for the natural enemies (Edovum puttleri and Pediobius foveolatus) of the Colorado potato beetle (Leptinotarsa decemlineata) (Patt et al. 1997). The aim is a long term increase in natural enemy populations resulting in increased control of pests (Landis et al. 2000). Until the mid 1980s, the introduction of over 2000 natural enemy species and the successful control of over 165 invasive pest species, led to the belief that biological control was an environmentally safe and cost effective alternative to pesticides and GM organisms (van Lenteren et al. 2006a). However, Howarths (1991) argument that there were serious risks associated with biological control was followed by a flood of papers discussing evidence of similar risks (for example, Simberloff Stiling, 1996; Louda et al. 2003). It was recognised that an unsuitable biological control agent may cause the problems associated with an invasive insect. The potential risks of biological control include the possibility that the exotic agent could be poisonous, allergenic or the vector of a disease that is dangerous to humans (Howarth, 1991). Introduced species could become essential crops pests or they could indirectly cause an increase in other crop pest populations (Howarth, 1991). For example, the reduction in target pest species may allow previously outcompeted insects to increase population size to pest densities (Kenis et al. 2009). Biological control agents may kill a plant that other insects rely on for food or shelter (Simberloff Stiling, 1996). For example, the destruction of ash by the Chinese buprestid Agrilus planipennis has threatened the whole Frazinus genus of leptidoptera (Kenis et al. 2009). Further-more, biological control agents may predate or outcompete insects involved in plant in tri-trophic interactions or they may kill plant essential pollinators (Simberloff Stiling, 1996). The greatest risks of biological control are those that impact on the environment. These risks include non target effects (Hokkanen, 2003). For example, the generalist biological control agent Compsilura concinnata has threatened the extinction of six non target Lepidoptera species in North America (Boettner et al. 2000). The effect of a biological control agent on non target organisms may be direct, such as the parasitisation of a non target host when the target is unavailable, or the preference of exotic prey over the target (Simberloff Stiling, 1996; Kriticos et al. 2009). For example, Cotesia glomerata parasitised the non target butterfly Pieris oleracea which is now at risk of extinction (Van Driesche et al. 2003). A reduction in non target population size may reduce their genetic diversity and therefore ability to adapt to future environmental changes (Kenis et al. 2009). Introduced agents may hybridise with native species or be a vector of a disease to which native invertebra tes have no resistance (NRC, 2002). The possible indirect effects of biological control include resource competition (Delfosse, 2005). For example, the introduced parasitoid C. concinnata appears to have outcompeted the native silk moth parasitoid (Lespesia frenchii) in New England (Parry, 2009). Biological control agents may share predators with a native herbivore. This may result in the disruption of natural biological control: reduced predation of the native herbivore may allow its population to increase to pest densities. Severe alterations to the ecosystem may occur if the introduced species affects an ecosystems keystone species or becomes a keystone species (Wagner Van Driesche, 2010). This would alter natural co-evolved relationships (Strong Pemberton, 2000) inducing evolutionary changes (Kenis et al. 2009). Finally, biological control agents may disperse from their area of introduction. This means the risks described are relevant to any neighbouring habitats and countries (Howarth, 1991). The increased discussion of these risks has led to demand for regulation implementing a thorough risk assessment to ensure that only safe biological control agents are released (Delfosse, 2005). Numerous publications have been released by organisations and countries (such as IPPC, 1997; EPPO, 1999; EPPO, 2001; EPPO, 2002; EU-funded ERBIC, 1998-2002; OECD, 2004; IOBC/WPRS, 2003; IPPC, 2005; REBECA, 2007). These publications provide useful regulatory guidelines but they are not legally binding, they are also too vague as they do not state appropriate Environmental Risk Assessment (ERA) methods (Kuhlmann et al. 2006). Many countries have not produced regulations or do not actively utilise them and this has resulted in extremely patchy regulation across the globe. Advocates of biological control argue that the discussions of the potential risks do not provide adequate evidence that observed effects were due to biological control (Lynch et al. 2001). Also, insect invasions occur accidently all the time with little evidence of any harm and therefore, an increase in regulation is not required. To answer the question posed (is biological control an environmentally friendly or risky business?) this review will address the following questions: Are the perceived risks of biological control founded on relevant evidence? What and where are the current biological control regulatory systems? Are ERA methods described and if so are they efficient ortoo strict, expensiveor vague? Do they acknowledge the differences between classical and inundative biological control and are they applicable to both? What should an efficient ERA comprise of? Is biological control compatible with other pestmanagement schemes? Methods The initial literature search was conducted to identify the scope of the topic: Web of Knowledge was used because this search engine has a database holding a wide range of journals. The use of Web of Knowledge also has the advantage of being able to read the abstract before downloading the paper and the search can be restricted to Science Citation Index Expanded to increase the relevance of results. In order to study the full history of biological control, there was no restriction placed on the year of publishing and a range of broad key words were used including insect biological control AND history. Following the initial search and study of primary papers, key areas of interest were identified where further research was required in order to answer the question posed. Papers of interest were found using article reference lists and topic specific searches. These searches were conducted using key words for each area that required more detailed research. For example, papers on the problems associated with pesticide use were searched for using PubMed. PubMed is a biomedical database so was a more relevant search engine for this particular topic. Key words used included pesticide limit* AND human health. Once found, citation searches were used on key papers to help establish their importance and accuracy. Boolean operators were used to combine keywords in the Topic search. An asterisk (*) was typed at the end of words that could have various endings. This allowed a wider search including titles with singular and plural word forms. The OR operator was used between possible key words to allow for variation in terminology. When a search found too many results (over 100), AND or NOT were used between words and more specific key words were identified to help make the results more relevant. More specific keywords were identified using terminology that was common in the titles of interesting papers. When a search resulted in less than 100 papers all abstracts were read. If the abstract suggested the paper might provide evidence towards answering the question posed, the full paper was read. This search strategy allowed the efficient search of specific papers relevant to each area of interest. Key Papers Effects of a Biological Control Introduction on Three Non-target Native Species of Saturniid Moths Boettner et al. (2000) Conservation Biology, 14, 1798-1806. To answer the question posed, (is biological control an environmentally friendly or risky business?) this review needs to consider whether or not the risks discussed for biological control are founded on relevant evidence. Examples used to demonstrate non target effects are often criticized because they do not account for native predation causing non target mortality (Lynch et al. 2001). This study is pioneering as it is the first to directly assess the non target effects of the classical biological control agent Compsilura concinnata and compares these effects to native predators. The effects of C. concinnata on the non targets Hyalophora cecropia, Callosamia promethean and the state endangered Hemileuca maia maia were studied. This experiment was conducted following observations that these non target species populations had declined since the introduction of C. concinnata. Cohorts of 100 H. cecropia larvae, densities of 1 100 C. promethean larvae and wild H. maia maia eggs were observed in the field. The percentage mortality of each species that was due to C. concinnata was calculated. Boettner et al. (2000) found that 81% of H. cecropia mortality was due to C. concinnata (see Table 5). 67.5% of C. promethean larvae and 36% of H. maia maia mortality were also found to be due to C. concinnata. Boettner et al. (2000) found that C. concinnata was responsible for the majority of non target deaths and that the numbers of individuals surviving may be less than the minimum viable population size for each species. Biological control should never result in a loss of biodiversity (Kuris, 2003). Methods utilised were supported by previous studies and were conducted in realistic conditions. This is important because host selection is effected by physiological conditions including the availability of hosts (van Lenteren et al. 2006b). However, the species were reared in a laboratory before and after exposure to parasitoids. This is undesirable as larvae were reared in unnatural conditions which could alter the parasitoids host selection (van Lenteren et al. 2006b). In addition, repeats should have been conducted for each experiment to allow for natural variation in host selection (Bigler et al. 2005). Although this paper accounts for mortality due to native predators, it is still limited by the assumption that the observed reduction in saturniid moth populations was due to increased levels of predation. Other possible reasons for non target population declines and the parasitisation rate prior to the introduction of C. concinnata require consideration. Van Lenteren et al. (2006b) states that firm evidence non target population declines are due to biological control is often lacking. Therefore, it may be argued that this study does not provide substantial evidence that C. concinnata has caused the observed decline in non target populations. Overall, Boettner et al. (2000) provide evidence that C. concinnata parasitises non target species. Since its initial release in 1906, C. concinnata has been observed parasitizing over 180 native North American species. In combination with other evidence of non target effects and with the knowledge that non target studies are rarely conducted following introductions, this study assists in the argument that non target effects are a reality (Louda Stiling, 2004). Therefore, biological control has the potential to be environmentally risky. Changes in a lady beetle community following the establishment of three alien species Alyokhin Sewell (2004) Biological Invasions, 6, 463-471. The successful introduction of Rodolia cardinalis was followed by the introductions of numerous coccinellids without a thorough risk assessment (van Lenteren, 2005). As a result, many indirect effects have been recorded. However, numerous experiments that appear to provide evidence for indirect effects have been criticized because they took place over such a short time scale. This means that limited conclusions can be drawn because they do not allow for natural variation in species abundances (Alyokhin Sewell, 2004). Long term research is required in order to provide adequate evidence for the indirect effects of biological control. This is particularly relevant to coccinellids as they are known for population fluctuations (Alyokhin Sewell, 2004). This paper provides evidence of the biological control agents Harmonia axyridis, Coccinella septempunctata and Propylea quatordecimpunctata competitively displacing native coccinellids. This paper is pioneering as the change in coccinellid populations was observed over a 31 year period so it allows for natural variation. Alyokhin Sewell (2004) found that prior to 1980 the majority of coccinellid species recorded were native. Following the establishment of C. septempunctata in 1980, native species were outcompeted; the abundance of C. septempunctata increased from 6.1% in 1980 to 100% in 1994 (see Figure 1). In 1993 and 1995 P. quatordecimpunctata and H. axyridis established respectively (see Figure 1). Alyokhin Sewell (2004) concluded that the increase in exotic coccinellid establishment was strongly correlated with a statistically significant decline in native coccinellid populations. This study provides evidence for the indirect effects of biological control. The methodology allows for natural population fluctuations and both methods and results were supported by previous studies (such as Brown Miller 1998; Elliott et al. 1996). However, controls were obtained from an archive, this is undesirable as it does not ensure the use of the same protocol. Experiments should always include appropriate positive and negative controls to enable the drawing of accurate conclusions (van Lenteren et al. 2006b). In addition, this study does not consider other factors that might have affected native species populations such as temperature and other native species. The establishment of exotic coccinellids did not result in the total displacement of native species; native species were present throughout the study in reduced abundance. This may indicate that although competition took place, it was not substantial enough to place the native coccinellids at risk of extinction. Therefore, it may be argued that the benefits of aphid control are worth a reduction in native coccinellid populations (Pearson Callaway, 2005). In addition, this study is further limited as it took place on a potato field and potato is exotic to the area. Therefore, this experiment may not reflect the effects of an introduction exotic insect to a naturally evolved ecosystem. For example, potato and native coccinellids did not evolve together and this may have provided exotic species with a competitive advantage (Strong Pemberton, 2000). Despite the limitations discussed, this study provides evidence of habitat displacement in biological control. Alyokhin Sewell (2004) utilised appropriate statistical tests to provide valuable insight into the change in native species populations following biological control agent establishment. The regulations and assessments under which biological control agents such as H. axyridis and C. septempunctata were released needs to be reassessed to ensure biological control is environmentally safe. Harmonia axyridis in Great Britain: analysis of the spread and distribution of a non-native coccinellid Brown et al. (2008) BioControl, 53, 55-67. Harmonia axyridis has been released to control aphids and coccids across Europe (for example, Ukraine in 1964, Belarus in 1968, France in 1982, Portugal in 1984, Italy in 1990s, Greece in 1994, Spain in 1995, Netherlands in 1996, Belgium in 1997, Germany in 1997, Switzerland for a short period in the 1990s before it was deemed too risky and finally, Czech republic in 2003). Since its introduction into these countries, H. axyridis has also been observed in Austria, Denmark, the UK, Liechtenstein, Luxembourg, Norway and Sweden (Brown et al. 2007). This paper provides evidence of H. axyridis dispersal into Great Britain, where it has never intentionally been released. This paper was selected as unlike other countries, Great Britain has monitored the spread of H. axyridis since its initial arrival in 2004 (Majerus et al. 2006). Brown et al. (2008) utilised a web based survey to follow the dispersal of H. axyridis across Great Britain. Between 2004 and 2006, the analysis of 4117 H. axyridis recordings indicated that H. axyridis dispersed an average of 58 km north, 144.5 km west and 94.3 km north-west per year. The increased western dispersal rate is suggested to be due to multiple invasions from the European mainland. H. axyridis recordings increased by an average of 2.9 fold each year and the mean number of adults per recording increased from 2.9 in 2004 to 6.2 in 2006. The results from this study indicate that H. axyridis has invaded Great Britain on multiple occasions and through multiple methods. For example, a single northern population of H. axyridis was recorded in Derby. This indicates that this population must have arisen from a separate invasion than those populations spreading across the UK from the East. Public recordings were verified before inclusion in the analysis. Although this would have increased the accuracy of results, 4316 recordings were not verified so were not included. Some of the non verified recordings were likely to be H. axyridis but verification was not possible. Therefore, the analysis in this paper could be a huge underestimate of the actual dispersal and abundance of H. axyridis across the Great Britain. This data set is also limited due to the uneven spread of human populations across Great Britain. This would have resulted in a variation in the frequency of recordings in different areas. Therefore, these results may not accurately represent the species abundance. This paper demonstrates that the currently inconsistent regulation for biological control across Europe is not adequate. The release of a biological control agent in one country will inevitably affect neighbouring countries. For example, H. axyridis has never been intentionally released in the UK but it has been estimated that since its invasion, H. axyridis could negatively affect 1, 000 of Great Britains native species (Majerus et al. 2006). The release of H. axyridis provides evidence that patchy regulation is a risk of biological control in itself. Review of invertebrate biological control agent regulation in Australia, New Zealand, Canada and the USA: recommendations for a harmonized European system Hunt et al. (2008) Journal of Applied Entomology, 132, 89-123. Whilst the potential risks of biological control have only recently been acknowledged in Europe, they have been recognised and regulations have been implemented to avoid them for over forty years in Australia, New Zealand, Canada and the USA. Following a thorough and pioneering review of current regulation, Hunt et al. (2008) have discussed the adaptation of some concepts for Europe. Hunt et al. (2008) found that although most European countries have regulation in place, only eight countries utilise them. Therefore, like Australia, New Zealand, Canada and the USA, Europe requires the passing of legislations to enforce the safe use of biological control. Australia is the only country to have a governing body specifically for biological control. Regulations in New Zealand, Canada and the USA fall under plant, conservational, environmental or endangered species Acts (Hoddle, 2004). Europe requires an EU level body and regulation specifically for insect biological control. This body should cover both environmental and agricultural issues and should be composed of experts representing each country. The EU body should implement regulations across Europe and should make decisions for the release of biological control agents. Like Canada, the USA, Australia and New Zealand a group of scientific experts should be utilised to review applications and recommend decisions to the EU body. This will ensure the decision for each introduction is based on the opinion of experts covering a broad range of expertise. Following the establishment of an EU wide body and the passing of legislation, scientifically based ERA procedures need to be developed. In both Australia and the USA, approval is sought for the non target list prior to host specificity testing, however, this may restrict the ideally flexible nature of host specificity testing where species should be added or removed when appropriate (Kuhlmann et al. 2005). Hunt et al. (2008) suggest European regulation should follow New Zealand by involving discussions with experts. This will ensure the consideration of all risks, costs, benefits and the use of a scientifically based ERA. Discussion with experts will also reduce costs and time wasted on projects that do not have potential or are not being completed in an efficient manner. This paper uses examples from the USA and Canada to demonstrate that a regulatory body over the whole of Europe is possible. It also emphasises the importance of utilising previous experiences of regulated countries to implement effective regulation in Europe. However, Messing (2005) argues that the USA has unresolved legislative problems between their federal and state governing boards. For example, Hawaii has such strict ERA regulations that the use of biological control is hindered and the federal ERA regulations are insufficient as they do not involve adequate application review. In addition, Cameron et al. (1993) argues that only 24% of biological control projects in New Zealand have been a success. Goldson et al. (2010) adds that Australian and New Zealand legislations are too strict. For example, in order to receive approval for release, evidence is required to prove agents do not pose any risks but this is often impossible due to time and cost constraints. Care is required when reviewing the regulation of biological control in other countries. The presence of regulation does not necessarily mean it is enforced and information from government employees may be susceptible to political issues. Europe wide legislation is required but time and cost constraints need to be taken into account. In conclusion, regulation is needed to enforce the environmental safety of biological control but it should not restrict its effective use. Establishment potential of the predatory mirid Dicyphus hesperus in northern Europe Hatherly et al. (2008) BioControl, 53, 589-601. Many guidelines have been released for an ERA (such as EPPO, 2001; NAPPO, 2001; IPPC, 2005) but none state a clear and effective methodology to test for establishment. As a result of this, climate matching has been widely accepted as an efficient predictor of establishment (for example, Messenger van den Bosch, 1971; Stiling, 1993). However, the augmentative biological control agent, Neoseiulus caliginosus has proved its inadequacy as individuals with diapause ability were released unintentionally (Jolly, 2000). McClay Hughes (1995) use of a degree-day model to predict establishment potential has also been criticized due to its labour intensive nature (McClay, 1996). In addition, the numerous methods utilised to determine developmental thresholds have led to differing conclusions for the establishment potential of the same insect (Hart et al. 2002). Hatherly et al. (2008) utilise a clear and scientifically based methodology for a test for establishment that should be used as an alt ernative to climate matching and day degree models. Each experiment involved treatments of fed and unfed first instar nymphs, adults and diapause induced adults. Supercooling points (SCP), Lower lethal times (see Figure 2) and temperatures were determined. Field experiments were completed to study the effects of naturally fluctuating temperatures and a control experiment was conducted to ensure experimental conditions did not damage the mirids. Statistical tests (one way ANOVA and Tukeys HSD test) found no significant differences between the SCP (-20oC) for different life cycles and Ltemp90 was found to be -20.4oC for diapausing insects. After 140 days in the field, 5% of fed nymphs and 50% of fed diapausing adults were alive. After 148 days, 15% of fed non diapausing adults were alive. Following transfer to the lab, the survivor adults were observed laying viable eggs. Overall, it was concluded that D. hersperus were able to diapause and individuals from each life cycle were able to survive outdoors in the UK. Feeding increased survival times and the polyphagous nature of D. hersperus meant it was likely to find food. Laboratory methods to test the establishment potential of possible biological control agents need to be environmentally relevant (Hoelmer Kirk, 2005). To determine SCP, the rate of temperature decrease was 0.5oCmin-1, this could be reduced to make it more realistic. Mortalities for lower lethal temperatures were recorded after 24 and 48 hours, however, winter lasts for four to six months. In this case, this was appropriate as 90% mortality was reached at each temperature exposure within the timescale. To make this study more realistic, it was ensured that D. hersperus was experimented on in the condition received by commercial buyers. To ensure that the results did not occur by chance, lower lethal temperatures and time were determined in addition to SCPs (Bale, 2005). To determine establishment potential, both b

Greek and Christian Models of the Truth Essay -- Philosophy Religion E

Greek and Christian Models of the Truth In his Philosophical Fragments, SÃ ¸ren Kierkegaard, writing under the pseudonym of Johannes Climacus, poses the question, "How far does the Truth admit of being learned?" (154). A more direct and succinct formulation of Climacus' question is "How is the Truth learned?" since his question does not concern the extent of human knowledge, which "How far" implies, but the possible modes through which one comes, or may come, to know the Truth. For Climacus, there are two possible modes of knowing, or two theories of how one comes to know the Truth: the Greek and the Christian. Both of these modes lead one not to truths, but to "the Truth"; Climacus' concern is not with those modes of knowing that yield particular truths about the world and humans, as in science, but with those modes that yield ultimate Truth, that highest and purest dream of philosophy. The central purpose of this deliberation on the two modes of knowing the Truth, according to Niels Thulstrup, is to point out "the deep essential difference between Platonism and Christianity because of the fact of the incarnation" (lxxxvii). Climacus wants to demonstrate that the Greek, Platonic, or Socratic mode of knowing the Truth contradicts the Christian mode of knowing the truth. Many theologians and philosophers hold that Climacus succeeds in his demonstration and therefore extol the genius of Kierkegaard. My reading of Climacus' "Project of Thought" is also that he succeeds, but that his success is a fundamental failure. For even though Climacus indicates an essential difference between the Greek mode of knowing the Truth and the Christian, he does not fully recognize that his whole thought-project is itself Greek, and that it puts a q... ... method does more, however, than simply put a question to Christianity which it does not and cannot answer: By generating an answer from a misreading of Christian revelation, Climacus distorts the nature of Christianity and Christian revelation. Works Cited Ellul, Jacques. The Subversion of Christianity. Trans. Geoffrey W. Bromiley. Grand Rapids: Eerdmans, 1986. Kierkegaard, Soren. Philosophical Fragments. A Kierkegaard Anthology. Ed. Robert Bretall. Princeton: Princeton University Press, 1946. 153-171. Nielsen, H.A. Where the Passion Is: A Reading of Kierkegaard's Philosophical Fragements. Tallahassee: University Presses of Florida, 1983. Thulstrup, Niels. "Commentator's Introduction." Philosophical Fragments. Princeton: Princeton University Press, 1962. xlv-xcii. Tillich, Paul. A History of Christian Thought. New York: Simon and Schuster, 1968.

Four Principles Essay

Community corrections are â€Å"non-prison sanctions that are imposed on convicted adults or adjudicated juveniles either by a court instead of a prison sentence or by a parole board following release from prison.† (Joan Petersilia Para. 1) There are four general principles of effective intervention that have become organizing concepts of community corrections in what has become known as the â€Å"what works† movement. In this paragraph I will describe all four of the general principles of effective intervention, risk principle, criminogenic need principle, treatment principle, and fidelity principle, and the way they work. The first of the four principles of effective intervention is risk principle. Risk principle tells us that intervention programs should use a mix of cognitive and behavioral strategies (Wright, 2012.) This is saying that the intervention should target high risk offenders, to prevent them from reoffending. Research has proved that targeting high risk offenders works more often then targeting low risk offenders. Certain offenses are considered low risk and others high. That is what qualifies you as a low and high risk offender by what offense you committed the first time. Moreover, research also shows that targeting low-risk offenders with intensive treatment can actually increase their reoffending (Latessa, 2010). That is why within the four principles it does not target low right offenders. I agree with this system completely, we should pay more attention to the more serious offenders, because if they did a serious offense in the first place, they will do it again, and we  must tar get these people to try and stop them. According to Gendra and Paparozzi with Corrections Today, â€Å"When Robert Martinson predicted some 20 years ago that the new epoch in corrections would focus on punishment, many of us who were working in the system at that time did not realize how prescient he was. Today, the U.S. corrections system relies on the threat of punishment to bring about law-abiding behavior. Evidence of this can be seen in the proliferation of intensive supervision programs (ISPs), boot camps, shock incarceration and people’s prisons.† (Gendreau, P., & Paparozzi, M. A., 1995) I know that this intervention works because I have been to boot camp myself, and as they call it the â€Å"scare tactic† it really does work. When you do something incorrect or not to standards in the military they will scare soldiers with punishment, the reason it scares the soldiers is because they know that they will go through with the punishment because they have been punished before. The second of the four principles of effective intervention is ciminogenic need principle. Criminogenic need principle posits that intervention programs must focus on change factors related to the offender’s antisocial conduct. Some of the important factors to target include antisocial values and attitudes, substance abuse, antisocial peers, dysfunctional families, and poor decision-making and problem-solving skills. â€Å"Unfortunately many intervention programs target factors that have little or nothing to do with an individual’s current criminal behavior.† (Wright, F  2012) When going up in a dysfunctional family, you learn that it is acceptable to be that way. When gang member have children , their children grow up thinking that what their parent is doing is acceptable, so when they get to the age that they can make their own decisions, they do what they grew up knowing, gang banging. On the contrary an example I am going to bring up the incident that happened in Connecticut a couple days ago. The killer did not have a dysfunctional family, but the old babysitter had reported that when she would watch him his mother would say to never take her eye off of him, even when going to the bathroom which can form a theory that he had always acted up in odd ways. The third of the four principles of  effective intervention is the treatment principle. The treatment principle tells us that intervention programs should use a mix of cognitive and behavioral strategies. As John Wright states, â€Å"Cognitive approaches confront the way offenders think, their criminal values and attitudes, and their decision making. Behavioral approaches, by contrast, seek to model, reward, and reinforce prosocial behavior. Numerous studies show that cognitive-behavioral strategies work better than other intervention strategies for offenders, including nondirective talk therapy and psychoanalytic approaches. Nondirective approaches do not tend to work with most offenders because they are usually concrete in their thinking and not always able to think rationally.† (J. Wright, 2012) When you are in prison, if you do not get into trouble they will send you to a work camp, which gives you more privileges than the average prisoner. When you get in trouble in prison, they will take away any little privileges that you do have, that would be an example of behavioral approaches. An example of a cognitive approach would be to have a criminal in therapy, with a physiological expert who would know how to pick the offenders brain to figure out the way they think then question them on the reason they think like that. The fourth and last principle of effective intervention is the fidelity principle. The fidelity principle is in affect to make it so that the other three principles are being held to the standard. â€Å"Some individuals should never work with offenders. When they do they often reinforce criminal thinking patterns and antisocial behavior† (J. Wright 2012). The people that work with these offenders must be one hundred percent qualified, and well as have proven positive results of their work or else their job in this intervention is useless. The working will just cause the offenders to get worst. All the jobs within the intervention are important because if everyone is not doing their part within the program then the results from the program will not look effective. These four principles have been proven to be effective and I believe that if we continue to use it, that we will avoid many offenders from have a second  offense and keep the crime rate down within our country. In this essay you have learned all four of the principles effective in the community corrections, risk principle, crimongenic  need principle, treatment principle, and fidelity principle, and the roles that they play within the intervention. References Beeler, A. (2007). What works in corrections: Reducing the criminal activities of offenders and delinquents. Corrections Compendium, 32(2), 36-36. Retrieved from http://search.proquest.com/docview/211806856?accountid=32521 Gendreau, P., & Paparozzi, M. A. (1995). Examining what works in community corrections. Corrections Today, 57(1), 28-28. Retrieved from http://search.proquest.com/docview/215705816?accountid=32521 Petersilia, J (November 2007) What Works In Community Corrections, The PEW Center of the States. Retrieved by http://www.pewtrusts.org Wright, J (2012) What Works In Changing Offenders? Retrieved from https://content.ashford.edu/books/AUCRJ201.12.1

Essay on Marketing and Consumer PsychologyEssay Writing Service

Essay on Marketing and Consumer PsychologyEssay Writing Service Essay on Marketing and Consumer Psychology Essay on Marketing and Consumer PsychologyDiscussion 1: Priming and Consumer BehaviorPriming is the effect of the impact of the foregoing information on the subsequent without active human intervention or, in other words, the activation of specific associations in memory. Using priming effects in groceries marketing is based on creating the impression of freshness and naturalness of products starting from the entry into the store. Thus, in Martin Lindstrom’s (2011) example with Whole Foods, the owners placed fresh flowers and vegetables at the entrance to the supermarket in order to make the primary impression of goods quality in the store as a whole. Having seen definitely fresh foods at the entrance, people transfer the feeling of freshness to the rest of products in the sales area. The use of symbols of purity like water drops and ice contribute to the overall effect, as well as the color associations, which we will further discuss in more detail.Indeed, using colors with c ertain symbols and color combinations to create a certain image is applied effectively today to attract the attention of consumers in both the design of retail areas, packages of goods and means of in-store advertising, and display of goods. Studies show that colors appeal to people’s senses rather than logic: 80% of light and color is perceived by the nervous system and only 20% by vision (Haugtvedt et al., 2008, p. 361). Thus, influence of color on consumer choice can be illustrated by the following experiment (cited in Haugtvedt et al., 2008, p. 367-68). Housewives were given four cups of coffee to taste standing next to the boxes of brown, blue, red and yellow color. Coffee was the same in all the cups, but tasters did not know that. Results showed that 75% of participants noted that the coffee standing next to the brown box, in their opinion, was too strong. About 85% of the subjects found the coffee standing next to the red box most fragrant and tasty. Almost all claime d that the coffee standing next to the blue box was mild, and the one that stood next to the yellow box was weak.In particular, Whole Foods actively uses green as the color of nature and harmony because its light hues directly symbolize freshness, as well as meet the desires of buyers to compensate for the lack of vitamins, fresh fruits and vegetables. Banana growers use a similar mechanism in the example cited by Lindstrom (2011). In general, we can conclude that food marketing becomes more successful with proper use of the color pallet which eventually becomes the corporate identity and causes persistent associations based on previous experience.Discussion 2: Personal BrandingIn the information age recommendations on creating a brand become important not only for material goods, but also for individuals. With respect to the personality, brand can be defined as a stable set of associations, the image formed in the perception of the surrounding people. It is worth saying that the de finition of personal brand, in general, does not differ from the definition of product brand. For example, Chanel perfume is associated with aristocracy, refinement, high price, and personality of Coco Chanel. For connoisseurs of opera baritone Hvorostovsky is associated with a beautiful voice and a bright appearance, the mind immediately recollects such characteristics as the star of the world opera, the soloist of the leading opera houses in the world, as well as the arias he performed in the memory. In both cases there are strong associative images. If the ultimate goal of product brand is to increase profits in the long run, the personal brand depending on the scope of application, in addition to capitalization, may still pursue other goals. For example, a presidential candidate must create a positive and holistic image to make the voters believe and vote in one’s favor. But all in all, the ultimate goal of personal brands is recognition in a particular environment, high reputation, relevance, popularity and increase of the value in the labor market.Indeed, personality brands are subject to the same rules and use the same benefits as product brands: their product sells better, their services are paid higher, they have weight in society and respect of others, they are listened to, and trusted. For example, advertising a particular product, a celebrity actually indirectly vouches for its quality. Typically, this proven strategy brings good fruit to companies, because consumers are more willing to trust the information received from a famous (in other words, almost familiar) person. However, personality brands are not only media persons or celebrities. Professionalism in any field today is regarded as a marketable commodity, and the professional as a brand. Thus, in case of looking for a new job, I would first try to answer a question whether it is authentic to make the CV in the same way as 999 000 others, and then would make efforts to construct my p ersonal brand through applying Dan Schawbel’s three obligatory elements of: value proposition, differentiation, and marketability(Schawbel Buckingham, 2013).Discussion 3: The Effectiveness of Online MarketingToday, companies are starting to use online solutions for all types of marketing tasks from creating awareness to after-sales services, and recognize that online tools are important and effective parts of the marketing strategies. Internet combines the interactive nature of communication, hypermedia nature and the possibility of establishing individual interaction. Global computer network has become both a new communication environment and the market with tens of millions of potential customers with a sufficiently high income level. The main advantages of internet marketing are considered interactiveness, opportunities for most accurate targeting, possibility of post-click analysis which leads to the maximization of indicators such as Site Conversion and ROI of the inter net advertising. Moreover, marketers claim that online tools help them achieve marketing goals throughout their clients’ decision-making process, sometimes in ways that are not consistent with the general ideas of certain tools should be used.As a result, according to the recent survey of CEOs, in the next three years they are most likely to plan to increase the advertising budget for Online Marketing, in particular, for search and video advertising, while budgets for media advertising and mailout are less likely to be increased (Scott, 2013, p. 113-115). In this perspective, the relevant question occurs of how to raise online marketing efficiency through the use of constantly updating mechanisms in the spirit of dynamic online audience. For example, involving social media in the communications process the companies should offer its readers/subscribers not the end sale, but something more interesting and useful, representing a â€Å"transactional† action in the buying process (Scott, 2013; Lindstrom, 2011). For example, if you sell cars, offers applications for test drives through your social media platforms, if you are selling training courses, invite for a free lesson, if you sell consumer electronics, promise a discount coupon, for complex B2B hardware fix number of downloads of brochures and price sheets, etc. In addition, it must be remembered that a robust interaction in real time allows producers to not only respond to comments and feedback of buyers, but also develop the right reputation policy. The brand’s reply to a user’s question or a comment is more important than the comment itself, because the producer’s reaction is the attitude of the brand to consumers that forms buying activity and brand loyalty.Discussion 4: Online DistributionFor quite a long time, the famous Internet retailer Amazon has been intensively testing the fresh food delivery service Amazon Fresh, thus capturing another niche in the market and co mpeting with major players like Wal-Mart.com or Alice.com. Expanding into new segments allows the company to declare itself as a retailer with the largest range of products offering to purchase any type of product not leaving the house.The very idea grocery-shopping online is absolutely in the spirit of the time: it saves time and, depending on local prices, might save money. According to data from Tesco, the share of online food sales in the UK in 2009 accounted for about 3% of the total retail sales of food, while in 2014 online sales of food products are expected to increase to 5.5%, due to the fact that the growing number of consumers begins to positively evaluate the advantage of delivering, wide range, and affordable prices in the online grocery stores (Scott, 2013, p. 159). However, by now Amazon Fresh is mostly presented by third-party sellers, which makes their prices incompatible in many cases, especially if Wal-Mart coupons would be taken into account. In addition, unlike Amazon that doesn’t take back groceries or personal care items, Wal-Mart allows its consumers to return anything bought online to a local store within 90 days. At the same time, willingness to sell products with delivery is a proof of the high level of responsibility that cannot be achieved without special equipment, which involves the use of trucks with refrigerators and sealed compartments, special boxes for food storage, quality control at all stages. Together with attractive wholesale prices and direct manufacturer offers, these advantages of large retail chains are designed to ensure higher customer loyalty in the nearest future.Discussion 5: â€Å"Free† MarketingAccording to behavioral economists, neuro-marketers and copywriting experts, the word â€Å"free† has a huge impact on the buyer. Studies show that consumers cannot help noticing it, miss it or pass it by (Haugtvedt et al., 2008, Lindstrom, 2011). The word â€Å"free† literally means that à ¢â‚¬Å"something is offered for nothing† and even though deep down people perfectly subconsciously realize that nothing happens for no reason and the company certainly gets benefit from something else, every time they hope that â€Å"maybe it is really so this time.†An interesting example of the impact of the word â€Å"free† on consumers was demonstrated in Billund, the international airport in Denmark (Scott, 2013, p. 205). The company decided to carry out the split testing the call to action located on the fourth menu button of their online store, which was proposed to change from â€Å"Buy online† to â€Å"Buy Tax-Free.† Buy Tax-Free in this example meant buying without local Value Added Tax (saving 7-22%). Eventually, the second version showed better results, and surpassed the first one by 49.85% in CTR.Practice shows that neutral inscriptions â€Å"Buy online† or â€Å"Order delivery† do not have any clearly defined economic or em otional effect: they just speak for themselves causing no special feelings, not showing benefits to the client, do not disclose the advantages. In turn, basing on Haugtvedt et al. (2008) research, the phrase including the word â€Å"Free† (tax free, free shipping) has many advantages: 1. Thoughtful valuable offer (assertion giving the user a complete picture of why one should buy a product or use the services of the company); 2. Competitive advantages (better offer capable to interest an online user who surfed today the entire Internet far and wide in search of the best prices and offers); 3. Demonstration of care for buyer’s benefits. This impact on the consumer’s psyche makes the technique of using the effect of the word â€Å"free† one of the most effective in promoting the products, along with the offer of discounts and coupons.

Blood Pressure Responses to Exercise’ The WritePass Journal

Blood Pressure Responses to Exercise’ Introduction: Blood Pressure Responses to Exercise’ Introduction:  Methods:  Number of participants:Instruments used for the experiment:Measurement during rest:Measurement during Dynamic Exercise:Results:  Observations:Discussion:Conclusions:ReferencesRelated Introduction: Blood pressure is a measure of the force exerted by blood flow against the walls of the arteries as it transverses the body (Bakke et al., 2006). Systolic blood pressure refers to the pressure in the arteries during the contraction of the heart and diastolic blood pressure is where the pressure is exrted on the blood vessels during heart relaxation (Michelsen and Otterstad, 1990)Various researchers have conducted studies on the differences in blood pressure responses to isometric exercise compared to dynamic exercise. For instance, Kingwell and Jennings (1993) undertook the study to determine the blood pressure at rest and during maximum dynamic exercise and compared the results to blood pressure at isometric exercise and have established that there is a direct relation between blood pressure, isometric and dynamic exercises and the body surface area of an individual. However, a common conclusion in most of these studies established that the percentage change in blood pressure to eac h stress was inversely relational to the resting blood pressure. The differences in blood pressure response in this context indicate that the proportional change in the blood pressure in relation to each stress declines as the resting blood pressure increased. This study shall aim at discussing the blood pressure responses to exercise and the mechanisms of the cardiovascular and respiratory systems to the blood pressure variations.   Methods:   Number of participants: To estimate the difference in blood pressure due to exercise, the experimentation involved 18 individuals within the age group of 19-40 years. 14 of them were male and 4, female. The experiment was performed in the conditions of rest and exercise (dynamic and isometric) and the observations were tabulated for further analysis. Instruments used for the experiment: Automated sphygmomanometer (Omron M7) Handgrip dynamometer (MIE) Cycle ergometer (Monark 874e) Measurement during rest: The participant was seated comfortably and the left arm is placed at the heart level. Measurement during Dynamic Exercise: The participants were seated on cycle ergometer and their systolic and diastolic blood pressures are noted at rest using a manual sphygmomanometer. The participant was then instructed to cycle on the ergometer for 3 minutes and the systolic and diastolic measurements are taken again using manual sphygmomanometer. The participant was then instructed to cycle for further three minutes and the readings are taken again. After the completion of test cycle, the procedure was repeated again to verify the readings using auto- sphygmomanometer. Measurement during Isometric Exercise: Using a hand grip Dynamometer, the Maximum voluntary contraction (MVC) was performed and measured on the participants after the resting measurement is noted.   The participants were made to perform 50 percent MVC until they were able to and the duration was measured. The blood pressure was measured immediately after that using manual sphygmomanometer and the observations were noted. The tests were repeated in duplicate to verify using an automatic sphygmomanometer and the readings were tabulated. Results: The results observed indicate that there is considerable increase in the systolic blood pressure after dynamic exercise whereas diastolic blood pressure recorded a notable increase. The mean arterial pressure also had a considerable rise following dynamic exercise. On the contrary, isometric exercise yielded different observations. The systolic blood pressure showed a little increase following isometric exercise and the diastolic blood pressure was observed to decrease. The mean arterial blood pressure had no deviation after the test and remained same. From the study, the results on the blood pressure responses varied depending on the different dynamics of the body. The surface area of the body was an instrumental determinant in the blood pressure levels both at rest and during exercise. The blood pressure levels were found to vary in relation to the body surface area in terms of weight and size. From the results, participants with a higher weight exhibited lower systolic and diastol ic levels at rest. At rest, the participant with the highest weight of 122kg and 1.85m tall had 69 and 57 BP level at systolic and diastolic levels respectively. This could be compared to the participant with 48kg and 1.45m tall who had 97 and 71 systolic and diastolic BP levels at rest respectively. However, the results were different during exercise. The heavier participants exhibited higher levels of systolic and diastolic BP levels compared to the lighter participants. The heaviest participant had 156 and 86 systolic and diastolic BP levels respectively while the lightest participant had 109 and 81 systolic and diastolic BP levels respectively at exercise.   Observations: Table 1:   Blood Pressure Responses to Dynamic Exercise Category During Rest After Exercise Units Mean Systolic 126.6111111 145.4444444 (mmHg) Mean Diastolic 81.55555556 82.44444444 (mmHg) Standard Deviation Systolic 22.03777209 19.12873484 (mmHg) Standard Deviation Diastolic 12.86683938 8.542091094 (mmHg) MAP Mean 96.5740741 103.4444 (mmHg) MAP Standard Deviation 15.0227738 10.42746 (mmHg) Table2:   Blood Pressure Responses to Isometric Exercise Category During Rest After Exercise Units Mean Systolic 124.5 129.2777778 (mmHg) Mean Diastolic 82.94444444 80.11111111 (mmHg) Standard Deviation Systolic 12.33479059 12.54078314 (mmHg) Standard Deviation Diastolic 21.52009245 11.96017356 (mmHg) MAP Mean 96.7962963 96.5 (mmHg) MAP Standard Deviation 16.4488269 9.128888 (mmHg) Table3:   Blood Statistical analysis to determine difference between means using t-test DESCRIPTION P-Value (T-test score) Systolic BP (mm Hg) During rest and exercise  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   After dynamic test 0.003281 Diastolic BP (mmHg) During rest and exercise After dynamic test 0.372261 MAP (mmHg) during rest and Exercise after dynamic test 0.033335 Systolic BP (mm Hg) During rest and exercise After isometric   test 0.08211226 Diastolic BP (mmHg) During rest and exercise After dynamic test 0.283682569 MAP (mmHg) during rest and Exercise after dynamic test 0.471696424 Discussion: From the results, it is clear that isometric exercise produces a characteristic increase in blood pressure. This has a relation to the surface area of the body as well as the height of the individual. There is a greater increase in arterial blood pressure during static exercise compared to rest. Studies have also established that the results vary with age (Bakke et al., 2006). The results indicated that age produces a contraction of the vascular walls, which become less elastic. This is evident in the results as younger participants exhibited higher systolic and diastolic blood pressure at rest. However, the results were different during the diastolic phase at exercise because of the elasticity differences in the vascular walls. Other studies (Boutcher and Stocker, 1999; Carre, 2002) have found similar variations in blood pressure during rest and exercise. Age and body surface area have been found to contribute greatly to the results because of the variations in the size of vascular walls (Kingwell and Jennings, 1993). Conclusions: There is a marked increase in blood pressure during isometric activity compared to dynamic activity. Studies have recognized that there is a relation flanked by blood pressure, isometric and dynamic exercises and the body surface area of an individual (Michelsen and Otterstad, 1990; Bakke et al., 2006) References Aronow W. S. 2001, Exercise therapy for older persons with cardiovascular disease. Am J   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Geriatr Cardiol, 10: 245–249. Bakke EF, Hisdal J, Jorgensen J. J, Kroese A, Stranden E. 2006, Blood pressure in patients with intermittent claudication increases continuously during walking. Eur J Vasc Endovasc    Surg; [Epub ahead of print]. Boutcher S. H, Stocker D. 1999, Cardiovascular responses to light isometric and aerobic exercise   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   in 21-    and 59-year-old males. Eur J Appl Physiol Occup Physiol (1999); 80: 220–226. Carre F. 2002, Cardiovascular benefits and hazard of physical practice. Ann Cardiol Angeiol   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   (Paris); 51: 351–356. De Araujo W. B. Ergometria Cardiologia Desportiva Medsi. Rio de Janeiro: Editora Mà ©dica e Cientà ­fica Ltda.; 1986. Michelsen S, Otterstad J. E. 1990, Blood pressure response during maximal exercise in   Ã‚  Ã‚  Ã‚   apparently healthy men and women. J Intern Med, 227:157-63. Kingwell, B. A., and G. L. Jennings. 1993, Effects of walking and other exercise programs upon blood pressure in normal subjects. Med. J. Aust. 158:234 –238.

How to Write a Great Book Report

How to Write a Great Book Report One assignment has lasted the test of time, uniting generations of students in a common learning exercise:  book reports. While many students dread these assignments, book reports can help students learn how to interpret texts and gain a broader understanding of the world around them.  Well-written books can open your eyes to new experiences, people, places, and life situations that you may have never thought about before. In turn, a book report is a tool that allows you, the reader, to demonstrate that you have understood all the nuances of the text you just read. What'sa Book Report? In the broadest terms, a book report  describes and summarizes a work of fiction or nonfiction. It sometimes- but not always- includes a personal evaluation of the text. In general, regardless of grade level, a book report will include an introductory paragraph that shares the title of the book and its author.  Students will often develop their own opinions about the underlying meaning of the texts through developing thesis statements, typically presented in the opening of a book report,  and then using examples from the text and interpretations to support those statements.  Ã‚   Before You Start Writing A good book report will address a specific question or point of view and back up this topic with specific examples, in the form of symbols and themes. These steps will help you identify and incorporate those important elements. It shouldnt be too hard to do, provided youre prepared, and you can expect to spend, on average, 3-4 days working on the assignment. Check out these tips to ensure youre successful: Have an objective in mind.  This  is the main point you want to present or the question you plan to answer in your report.  Ã‚  Keep supplies on hand when you read.  This is  very  important. Keep sticky-note flags, pen, and paper nearby as you read. If youre reading an eBook, make sure you know how to use the annotation function of your app/program.  Ã‚  Read the book.  Seems obvious, but too many students try to take a shortcut and simply read summaries or watch movies, but you often miss important details that can make or break your book report.Pay attention to detail.  Keep an eye out for clues that the author has provided in the form of symbolism. These will indicate some important point that supports the overall theme. For instance, a spot of blood on the floor, a quick glance, a nervous habit, an impulsive action, a repetitive action... These are worth noting.Use your sticky flags to mark pages.  When you run into  clues or interesting passages, mark the page by placing the sticky note at the beginning of the relevant line.  Ã‚   Look for themes.  As you read, you should begin to see an emerging theme. On a notepad, write down some notes on how you came to determine the theme.Develop a rough outline.  By the time you finish  reading the book,  you will have recorded several possible themes or approaches to your objective. Review your notes and find points that  you can back up with good examples (symbols).   Your Book Report Introduction The start  of your book report provides an opportunity to make a solid introduction to the material and your own personal assessment of the work. You should try to write a strong introductory paragraph  that grabs your readers attention. Somewhere in your first paragraph, you should also state the books title  and the authors name. High school-level papers should include publication information as well as brief statements about the books angle, the genre, the theme, and a hint about the writers feelings in the introduction. First Paragraph Example: Middle School Level: The Red Badge of Courage, by Stephen Crane, is a book about a young man growing up during the Civil War. Henry Fleming is the main character of the book. As Henry watches and experiences the tragic events of the war, he grows up and changes his attitudes about life. First Paragraph Example: High School Level: Can you identify one experience that changed your entire view of the world around you? Henry Fleming, the main character in The Red Badge of Courage, begins his life-changing adventure as a naive young man, eager to experience the glory of war. He soon faces the truth about life, war, and his own self-identity on the battlefield, however. The Red Badge of Courage, by Stephen Crane, is a coming of age novel published by D. Appleton and Company in 1895, about thirty years after the Civil War ended. In this book, the author reveals the ugliness of war and examines its relationship to the pain of growing up. The Body of the Book Report Before you get started on the body of the report, take a few minutes to jot down some helpful information by considering the following points. Did you enjoy the book?Was it well written?What was the genre?(fiction) Which characters play important roles that relate to the overall theme?Did you notice reoccurring symbols?Is this book a part of a series?(nonfiction) Can you identify the writers thesis?What is the writing style?Did you notice a tone?Was there an obvious slant or bias? In the body of your book report, you will use your notes to guide you through an extended summary of the book. You will weave your own thoughts and impressions into the plot summary. As you review the text, youll want to focus on key moments in the storyline and relate them to the perceived theme of the book, and how the characters and setting all bring the details together. Youll want to be sure that you discuss the plot, any examples of conflict that you encounter, and how the story resolves itself. It can be helpful to use strong quotes from the book to enhance your writing.   The Conclusion As you lead to your final paragraph, consider some additional impressions and opinions: Was the ending satisfactory (for fiction)?Was the thesis supported by strong evidence (for nonfiction)?What interesting or notable facts do you know about the author?Would you recommend this book? Conclude your report with a paragraph or two that covers these additional points. Some teachers prefer that you re-state the name and author of the book in the concluding paragraph. As always, consult your specific assignment guide or ask your teacher if you have questions about what is expected of you.

Explain the changes in revenue and profit of your company that have Essay

Explain the changes in revenue and profit of your company that have occurred in recent years - Essay Example Based on the fact that the analysis serves the purpose of portraying financial health of a company, it means that we will focus on aspects of earnings. In this context, the two aspects which show earnings of an organization are revenue and profits. Paul and Krishna (2008) says that companies report earnings in terms of revenue and profit on a periodic basis. Through these earning reports, one can objectively know how much money a company makes, and predict corresponding amount of money that it will make in the foreseeable future. At this juncture, we will focus on a real company, ITV plc, which seeks to deliver growth through transformation of business strategies. ITV plc is a media company within the television broadcasting sector of communication industry. It deals with airing of news, advertisements and online broadcasting. In 2010, ITV adopted a transformation strategy meant to boost its financial status within a competitive business environment. This strategy strives to establis h a balanced performance in all subsectors of the company’s business, including TV studios, Pay and Interactive business and online broadcasting. ITV wants to reap heavily from increasing opportunities resulting from changes in consumer behavior. Improvement attributed to adoption of the transformation plan can be seen through the company’s revenue and profit trends. Supposedly, ITV plc admits that its transformation has contributed significantly to increase in its financial performance, which has continually enabled the company to post double digit earnings. At this juncture, preceding sections will involve dissecting ITV’s balance sheet and cash flow statements for the recent years since 2008. Changes in Revenue Fundamental analysis on ITV plc earnings will begin by acknowledging statistical figures of revenue for the past five years. In 2007, the company posted consolidated revenue of ?2,029 million. In 2008, total revenue generated from the different busines s sectors cumulated to ?2,082 million. In the two years, it emerges that TV broadcasting generates the largest revenue for the company, at ?1,652 million and ?1,750 million in 2008 and 2007 respectively. As at 31st December 2009, the company’s revenue dropped from ?2,350 million to ?1,879 million. Fortunately, 2010 came as relieve for the company after it posted improved revenue from TV studios and online broadcasting. In total, cumulative revenue for the company in 2010 stood at ?2,064 million, which is a substantial improvement compared to the 2009 figure of ?1,879 million. In succeeding years of 2011 and 2012, earnings generated from sales in form of revenue increased in a linear manner. In 2011, ITV plc had total revenue of ?2,140 followed by ?2,196 in 2012. Increase in revenue for these recent years is attributed to corresponding increase in sales within all business areas. In this regard, the figures posted above are true reflection of actuarial variations in revenue tr ends of ITV from 2007 to 2012. Changes in Profits Having appraised the revenue trend for ITV plc, it is not time to examine its profit patterns for the same period of five years. In this context, it is rationally assumed that tax rate for the five years remained consistent, thus profits considered will feature figures before tax. In 2007, ITV plc posted a before tax profit

The Politics of Pacific Northwest Research Paper

The Politics of Pacific Northwest - Research Paper Example They include artifacts; collect art and primary sources so that the young generations can pass the traditions as recommended. The collections which are more than 68,000 objects from fine art and material culture from the America, Europe, and Asia are preserved to make sure that the young generation will have a chance to see and follow the traditions. Regional history includes the exploration, settlement, economic among others that the individual are required to follow. Many regions have relative liberal abortion laws, gender equality laws; others encourage the use of marijuana and other rights concerning the individuals. British Columbia has legal law that allows for gay marriage which was passed in 2003 while for Washington was legalized in 2001, the Oregon allows for same sex marriage this is because the urban size and voting impact has a lead and this make it easier for the passing of laws without any problem (Dublin 36). The region has a long history of political radicalism which means that general strike would be engaged thus combination of communes and socialist and thus an influence in the region. Every human being has right to life and that’s why the government has been fighting with terrorists. The region is productive in terms of economic since it has a long history involving the starting of cooperative and communal businesses and organizations. The Puget Sound has a history of publicly owned power utilities and thus some of the states that are around have public utilities that are personal. As a result they enjoy the lowest electrical power rates in the whole of the continent.

Management of Change. Why General Electric was required to bring about Essay

Management of Change. Why General Electric was required to bring about a complete transformation in the organization - Essay Example The importance of stakeholders in organizations has become all the more important over the years. Thus organizations are constantly confronted with the crisis of managing change so as to keep themselves at par with stakeholders’ needs and requirements. The project seeks to bring forth the process of cultural change that was brought about in General Electric. Elaborating the factors which initiated the change process in the organization, the project goes on to weigh the actual outcomes against the desired outcomes in the organization. Finally the project provides an evaluation of the extent to which GE has been successful in implementing the change process in the organization. Organizational Change Theorists have brought forth some generic definitions of organizational change. Burnes (1996) noted that organizational change is regarded as the alterations taking place in organizations at the groups, individuals and the entire organizational level. According to Van de Ven and Pool e, (1995) change is defined as the observation of differences over a period of time on a variety of dimensions. Researchers and practitioners exploring change through social-cognition perspective or cultural perspective in organizations consider focussing on such aspects as values and mental maps of participants in the change, rather than on aspects like organizational structures, size etc. Since the language of change differs across perceptions of researchers it is difficult to find a unanimous and common perception of language fir change. However, there are certain common concepts in change theories produced by authors, such as sources of change, forces of change, first order and second order change. These common concepts are available within the major sources literature of change like Burnes, 1996; Levy and Merry, 1986; Goodman, 1982; and Spreitzer and Rajagopalan, 1996. More and more studies related to change increased the critical points of these concepts in their analysis. Mor gan (1986) makes the main assumption underlying the evolutionary theories that change is a response which is generated due to situational variables, external conditions and environment surrounding organizations. He regards social systems as being complex, diversified and interdependent, which evolve over time naturally responding to external demands (Kezar, 2001, p.4). The planned change models or Teleological theories assume the fact that organizations remain purposeful and adaptive to change. It is because organizational leaders, change agents and others see the needed change in organizations that change happens or occurs. Even though the change process is regarded as being linear and rational, Carnall (1995); Carr, Hard and Trahant (1996) regard the individual managers to be more instrumental in the process. Morgan, conceptualises the process of change as a being a natural part of organizational development. Researchers have a brought a direct association between organizational c hange and consequent performance and productivity of firms. Change process is said to act as a catalyst or facilitator of organizational growth and performance. Some of the leading examples of organizational changes which have subsequently reflected through enhanced performance, productivity and competitive position in the market are British Airways, General Electric and Rover Group (APOC, 1997, p.5). Effective change

International Marketing and communications Essay

International Marketing and communications - Essay Example The report is conclusive although the company should conduct future research in the market for it to be successful in the market. The company should follow the proposal in its operation to succeed in the new market. In the recent times companies have been undertaking measures to diversify their products and services in order to compete in the world market. The report gives an analysis of the entry mode, marketing strategies and other factors affecting the introduction of Verizon wireless mobile phones in the Iranian market. The report studies the effect of culture on a product, pricing and positioning. Research is done on the factors that affect the sale of the product in the country including the origin of the country which affects its marketing. The Iranian telecommunication sector has been experiencing massive growth in the past few years. Verizon wireless is a joint venture company in the telecommunications field which is based in the United States in New Jersey. The company is the second largest in this line in the United States and it reported an immense amount of revenue in the previous year as explained by Information Gatekeepers, Inc (2009).The company is well established and this can be seen through its expansion and mergers with other companies for example in 2009 it bought Alltel wireless according to Polishuk (2010). This is a clear indication that the company has enough resources to venture into the Iran telecommunications market and compete with local based companies by employing proper strategies. The company is one of the major carriers in the United States to use the CDMA technology. The company offers 3G data and voice services and it invests annually to expand and maintain its network as explained by Information Gate keepers Inc. (2009). The communication system in Iran has developed over the years an d the current plan is to modernize and expand the network with the aim of improving efficiency, increasing the urban

Global Branding Essay Example | Topics and Well Written Essays - 3000 words - 1

Global Branding - Essay Example The motivation as to find the main aspects that would increase productivity by understanding how people think and behave based on cultural attributes. This study opened up the need to look for diversity training methods that would improve the way people understood the society. Ideally, the growth of any organization was pegged on an ability to understand the main intrigues that lead to brand loyalty as many argue within the international business platform. Brands will only sell an organization if employees are aware of what the brand means to them and the effects it has on their performance. This essay seeks to answer pertinent questions regarding the link between brand and culture. The main hypothesis is that culture is a huge determinant of how branding will take place, with the building blocks and elements of the brand picking their strength from the key attributes of the inherent culture. If the culture is ignored, branding will not achieve anything in the new market. This will be first handled by briefly looking at the main aspects of Hofstede’s cultural dimensions, the elements that make brands appealing to clients, and the link between the two. Brand management only happens when managements involve employees in the creation of a motivating and sustainable culture. When one hears of the term culture, one of the main definitions that come to mind has to do with the beliefs, customs, art, morals and knowledge that is acquired by a group of people working or living in similar premises. This also extends to the workplace where people share the company’s values, norms, brands, mission statements, objectives, morals, and aims as they work towards meeting the main goals within that organization (Hofstede 2010: 29). Ideally, the growing need for a stable company leads to the growth of a culture that can meet the main demands of the society while working towards the behavioral restructuring of the different people within the

Computer Networking Management Essay Example | Topics and Well Written Essays - 5500 words

Computer Networking Management - Essay Example As there is continuous progress in information technology, we move further and further into becoming a paperless society, and there is increased need for people to be connected to large networks to be able to exchange data just as quickly as when handing a piece of paper to another person. This can be achieved by connecting groups of computers in a network, so that the data can be accessed immediately by various when data is entered into one computer, no matter the distance from the originating computer. There is quite a lot of work involved in networking, including a lot of math, from equations to basic problems. This paper discusses the issues around the setting up a computer network and its management. A computer network is a connection of two or more computers in order to share resources and data. These shared resources can include devices like printers and other resources like electronic mail, internet access, and file sharing. A computer network can also be seen as a collection of Personal computers and other related devices which are connected together, either with cables or wirelessly, so that they can share information and communicate with one another. Computer networks vary in size. Some networks are needed for areas within a single office, while others are vast or even span the globe. In the vastly technological en... Most companies employ a network administrator or manager to oversee this very important aspect of the company's business. This is a significant position, as it comes with great responsibilities because an organization will experience significant operational losses if problems arise within its network. Computer networking is a discipline of engineering that involves communication between various computer devices and systems. In computer networking, protocols, routers, routing, and networking across the public internet have specifications that are defined in RFC documents. Computer networking can be seen as a sub-category of computer science, telecommunications, IT and/or computer engineering. Computer networks also depend largely upon the practical and theoretical applications of these engineering and scientific disciplines. Computer networking also involves the setting up of any set of computers or computer devices and enabling them to exchange information and data. Some examples of computer networks include: Local area networks (LANs) that are made up of small networks which are constrained to a relatively small geographic area. Wide area networks (WANs) which are usually bigger than local area networks, and cover a large geographic area. Wireless LANs and WANs (WLAN & WWAN). These represent the wireless equivalent of the Local Area Network and Wide Area Networks Networks involves interconnection to allow communication with a variety of different kinds of media, including twisted-pair copper wire cable, coaxial cable, optical fiber, and various wireless technologies. The devices can be separated by a few meters (e.g. via Bluetooth) or nearly unlimited distances (e.g. via the

International Marketing and communications Essay

International Marketing and communications - Essay Example The report is conclusive although the company should conduct future research in the market for it to be successful in the market. The company should follow the proposal in its operation to succeed in the new market. In the recent times companies have been undertaking measures to diversify their products and services in order to compete in the world market. The report gives an analysis of the entry mode, marketing strategies and other factors affecting the introduction of Verizon wireless mobile phones in the Iranian market. The report studies the effect of culture on a product, pricing and positioning. Research is done on the factors that affect the sale of the product in the country including the origin of the country which affects its marketing. The Iranian telecommunication sector has been experiencing massive growth in the past few years. Verizon wireless is a joint venture company in the telecommunications field which is based in the United States in New Jersey. The company is the second largest in this line in the United States and it reported an immense amount of revenue in the previous year as explained by Information Gatekeepers, Inc (2009).The company is well established and this can be seen through its expansion and mergers with other companies for example in 2009 it bought Alltel wireless according to Polishuk (2010). This is a clear indication that the company has enough resources to venture into the Iran telecommunications market and compete with local based companies by employing proper strategies. The company is one of the major carriers in the United States to use the CDMA technology. The company offers 3G data and voice services and it invests annually to expand and maintain its network as explained by Information Gate keepers Inc. (2009). The communication system in Iran has developed over the years an d the current plan is to modernize and expand the network with the aim of improving efficiency, increasing the urban